4. Promoting information sharing and collaboration: IoT technology has facilitated information sharing and coordination among different professional stakeholders in cold chain logistics. Through data sharing and collaboration, enterprises can predict demand changes more timely and accurately, and reduce inventory levels.

   5. Application of big data in cold chain logistics of agricultural products: The application of big data technology has improved the storage environment control capability in the circulation process of agricultural products, which is conducive to ensuring the quality and safety of agricultural products. It can also achieve resource integration, cost reduction, and efficiency improvement. The agricultural cold chain logistics platform based on big data includes a data infrastructure layer, an information management layer, and an application layer, which optimize the core links in cold chain logistics through big data technology.

   6. The construction path of smart cold chain logistics: With big data technology as the center and IoT and 3S technology as auxiliary, establish a cold chain logistics information platform, and create a full process monitoring system and intelligent control system. This includes information collection and binding management mechanisms, GPS positioning technology for locating and tracking cold chain transport vehicles, as well as collecting and intelligently analyzing environmental data during product transportation.

  7. Precise sales and efficient delivery: With the support of big data technology, establish a dynamic monitoring system for product market data, analyze market supply and demand information, price changes, etc. under cold chain logistics, effectively predict and analyze the development trend of fresh products related to cold chain logistics. This helps to achieve intelligent matching between products and demand, eliminating the problem of information asymmetry in the sales and distribution of fresh products.

Through these innovative applications, the cold chain logistics industry is becoming more intelligent and efficient, ensuring the freshness and safety of food while reducing costs and losses. The application of these technologies not only improves the management level of the industry, but also brings more convenience and trust to consumers.